Domain parking is the registration of an Internet domain name without that domain being associated with any services such as e-mail or a website. This may have been done with a view to reserving the domain name for future development and protecting against the possibility of cybersquatting.
Domain names are often parked in order to provide financial benefit to the owner.
For example, if a domain receives type-in traffic from users who mistype or otherwise misspell an existing website, then the owner of that domain can generate advertising revenue from click-throughs on this traffic.
Let’s deep dive into Domain parking and see what it has to offer.
Domain Parking: When does it make sense and what are the benefits?
Domain parking can benefit you in many ways. Let’s explore some of the top benefits below:
Make Money with Ads
You can earn money from parked domains even if you don’t use them for anything else. Domain parking is essentially a way to make money off of unused domain names. Use it as a source of additional income by monetizing your domains through ads and links that are placed on your domain’s “parked” page.
If you purchase a domain with the future intention of making it an active site, you can use the time between registration and activation to monetize it through domain parking. That way, when you’re ready to launch your site, you’ll have already made some bucks from ads, before making any content at all.
To Avoid Domain Squatters
You might not immediately have plans for a newly registered domain, but that doesn’t mean someone else won’t want it later on.
Domain squatters are people who register popular or famous domain names with the intent of selling them at exorbitantly high prices (or extortive prices?).
Put yourself ahead of these squatters by registering your desired domains now—and protect your brand from potential threats (and competition) by taking advantage of this opportunity before anyone else does!
Older domains are good for SEO!
Did we mention that parked domains are good for SEO? Google favors sites with age over newer ones because older sites tend to be more established and reliable than those that were just registered yesterday or last week; therefore, earning traffic from search engines will be easier if yours has been around longer than most other websites out there (especially those related yours).
We have seen many examples where expired domains were still receiving organic traffic due to their time online while being parked.
When comparing new versus old content on similar topics within Google Search Engine Results Pages (SERPs), older content tends towards higher rankings thus increasing chances at gaining clicks through rates which increase chances at generating ad revenue too!
Using Third-Party Domain Parking Services
Many hosting companies offer domain parking services for free, but in most cases, all of the revenue from ads on your parked domain goes directly to them.
That’s where third-party domain parking services come into play.
Domain parking makes sense when you have a domain name that you are not using or planning on using. Instead of letting it sit there, you can actually make some money off it.
Some domain parking services also act as brokers in the buying and selling of domain names.
How do these services work?
When you park your domain names with these services, they place their own ads on the websites associated with them.
As users click on these ads, you get paid for every click-through (a similar concept to Google’s AdSense).
The amount of money made per click-through depends on the keywords and content of your website.
You will also find that different domain parking services offer different rates for advertising click-throughs. Some services pay through PayPal, while others pay once a month or once every three months via Wire Transfer (depending on how much you earn).
You can get started with domain parking by signing up for an account with one of the parking service providers. Below are some companies that provide Domain parking services:
As you can see, domain parking is a great way to put your unused domains to good use and earn some money with them.
Even if you don’t have content ready for the new domains, you can still make cash while waiting to build out the websites.
If this sounds like a good fit for your online business strategy, talk to your domain registration provider about how they can help you get started parking your domain names today or consider using some of the listed third-party parking service providers in this article.